From Sector 17 to Startup Street: How Chandigarh & Mohali Founders Can Legally Future-Proof Their Businesses

An Influencer Collab Turned into a Brand IP Confusion

Initial Query “We tied up with a real estate influencer to promote our PropTech platform. But now they’re claiming partial IP rights over our videos and campaign materials. What can we do?” This query came from a PropTech founder experimenting with influencer-led growth. What seemed like a clever marketing bet quickly escalated into a reputational […]